Best in Craft awarded for KFC
Craft Meets Consistency
The iDidTht Craft Awards for March 2025 have spotlighted a standout piece of work — the KFC Easter promo — where bold creative choices met impeccable execution.
Directed by Zee (Darling Films) and crafted in post by Evy Katz (Left Post Productions), the spot was celebrated by judges for its cinematic tension, tonal daring, and precise ensemble performance.
Judge Chantelle Dos Santos (Creative Director, Joe Public) praised the work as:
“A craft masterpiece. Zee and Evi build tension like a Jordan Peele thriller – every look, every pause, every eerie smile feels intentional. It doesn’t just sell a product, it creates an entire world around it that draws you in from the start. It’s a blend of absurdity, sci-fi vibes, and impeccable craft. An unexpected tonal shift for KFC – in the best possible way – and honestly made me wish ‘I did that’.”
Congratulations to Evy Katz and our Left team on this recognition — a powerful reminder of how collaboration across production and post can deliver storytelling that lingers long after the final frame.
