This Is How We Do It

A festive spectacle wrapped in wonder.

This Woolworths Christmas campaign leans fully into magic — blending theatrical production design, joyful choreography and cinematic visual effects into a musical celebration of the season. With a playful, storybook tone and a wink of whimsy, the film captures the warmth and imagination that define the holidays.

Big performances. Bigger heart.
A brand world transformed into something delightfully fantastical.

Edited by Saki Bergh in collaboration with Gordon Lindsay of Massif Media.

CREDITS

Client: Woolworths

Production: Massif Media

Producer: Chanelle Critchfield

Director: Gordon Lidsay

Post House: Left Post

Editor: Saki Bergh

Colourist: Nic Apostoli

Finishing: Sinister