How Do You Big Mac

A playful celebration of McDonald’s 50th Anniversary, this vibrant spot blends 2D and 3D animation to bring a quirky question to life — who Big Mac's better? What follows is a fast-paced, lighthearted series of scenes featuring a couple locked in a humorous competition of one-upmanship, all wrapped in the iconic spirit of McDonald’s fun and flavour. Directed by Rob Malpage, with Keno Naidoo as VFX Supervisor and Finishing Artist at Left Post Productions, the piece combines charm, energy, and technical precision, a joyful tribute to five decades of golden arches and great taste.

CREDITS

Client: McDonalds

Agency: Leo Burnett Owen Kessel

Production: The Rudeboy Collective

Producer: Cat Lindsay

Director: Rob Malpage

Post House: Left Post

Grade: Keno Naidoo

Flame: Keno Naidoo

2D Animation: Russel Lang

3D Animation: Gavin Geoffreys

Final Mix: Audio Militia