Network of the Future

A network in motion. Precision at scale.

To introduce their first-ever sensing network director Anh Vu captures the rhythm, scale and humanity behind UPS - using light and movement to trace each step of the journey. From origin to destination, the system unfolds as a seamless flow, where people and technology move in sync.

Crafted in collaboration with Framestore Pictures, the ad transforms logistics into something cinematic - structured, dynamic and deeply human.

CREDITS

Client: UPS

Agency: The Martin Agency

Production: Framestore Pictures

Director: Anh Vu

Executive Producer: Brittney Walker

Head of Production: Julie Hershan

Editorial: Left Post Productions

Editor: Julian Redpath

Executive Producer: Jacqui Pearson

VFX: Framestore

Creative Director: Corrina Wilson

Colour: Company 3

Colourist: Dave Hussey

Final Mix: Barking Owl