Never Gonna Give You Up

A man's last drive in his Q8 becomes a meditation on attachment, as every scene he passes mirrors the goodbye he can't bring himself to say. Rick Astley's iconic track reframes as something tender — the chorus landing not as a love song but as a man's quiet refusal to let go of his car. The visual language nods to the original music video's warmth and movement, updated through a cinematic South African lens — muted earth tones, slow zooms, and reflections caught in glass.

Edited by Evy Katz in collaboration with Director Zwelethu Radebe of Egg Films.

CREDITS

Client: Audi

Agency Producer: Leigh Visser

Production: Egg Films

Director: Zwelethu Radebe

Producer: Kerry Hosford

Editorial: Left Post Productions

Editor: Evy Katz

Finishing Artist: Ilhaam Mullagee

Colourist: Terry Simpson